A	B	C	D	E
1	Main
2		Brand Name	Zyprexa
3		Generic Name	olanzapine
4		Competition	paliperidone ER, bifeprunox, Seroquel
5		Indication	Schizophrenia, Bipolar Disorder. Best used in unstable schizophrenia, high-risk/mixed-bipolar patients, acute schizophrenia and bipolar
6		IP	Successfully litigated
7			Work to maintain patient access at the state level--in 45 of 50 states without formulary restriction. FL, CA at risk.
8			Double-digit growth in ex-US Zyprexa sales as penetration of atypicals increases.
9			40-60% of schizo patients only 20-40% of bipolar in EU
10
11
12		Rx		TRx	NRx
13			12/18/2009	117723	53829
14			12/11/2009	116406	52891
15			12/4/2009	128647	56775
16			11/27/2009	104242	44896
17			11/20/2009	116685	53770
18			11/13/2009	113476	51112
19			11/6/2009	122441	54445
20			10/30/2009	114922	51865
21			6/1/2007	118958	50496
22			5/25/2007	123390	53736
23			6/1/2006	132085	54804